TRAVEL TRADE RATES
2025
ROE & CO DISTILLERY IS LOCATED IN THE HEART OF THE LIBERTIES IN DUBLIN, A STONE'S THROW FROM THE GUINNESS STOREHOUSE.
The Roe & Co Distillery team is made up modern creators who bring the vibrant and immersive side of Irish whiskey to life.
Filled with passion, creativity and expertise they’re the team who are guaranteed to provide you with an unbeatable experience while being on hand to share their knowledge.
The famous former Guinness Power Station was regenerated into a new visitor experience and urban distillery back in 2019. Roe & Co Distillery offers boutique experiences that allow visitors to get up close and personal with our remarkable distillery and whiskey.
One thing we know for sure is that when a visitor lands in Dublin, among the top things to do on their trip will be to enjoy a pint of Guinness and try our famous Irish whiskey. And where else better to do this than where it all began, St James’s Gate. With Roe & Co Distillery ideally located just across the street from the Guinness Storehouse, visitors can easily spend an afternoon in this neighborhood.

EXPERIENCES
There are two experiences available at the Roe & Co Distillery; the Beyond the Blend and Flavours.
Both experiences are fully immersive, 45 minutes guided tours with additional time recommended to relax and enjoy a signature Roe & Co pour at the show stopping Power House Bar after the tour.
Visitors get a chance to observe the operational distillery, hear the hum of productivity and witness the copper pot stills and 'mash tun' from an impressive elevated glass walkway and learn about the history of Irish whiskey-making in Dublin from our expert Brand Ambassadors before they join either the Blending or the Flavours experience in one of our dedicated experience rooms.

This exclusive experience offers a guided exploration of our exquisite whiskey range, showcasing the full spectrum of flavours that define Irish whiskey.
Enjoy a tasting of three premium whiskeys, with each sip revealing new depths of taste. Elevate your journey with a specially curated pairing of artisan confectionary by renowned Pastry Chef and Chocolatier Tara Gartlan, perfectly designed to complement and enhance the whiskey's intricate profiles.Get hands-on as you create your own whiskey blend and transform it into a delicious cocktail. Discover how these flavours meld together to create a sensory experience that's truly exceptional.

Shake things up at the Roe & Co cocktail-making workshop, the perfect option for cocktail enthusiasts looking to develop their cocktail making skills. Here you’ll explore the Five Pillars of Flavour; sweet, sour, bitter, salty and umami. Choose your whiskey cocktail based on your own unique palate, uncovering the taste of your chosen flavour. Our talented staff will bring you on a journey of cocktail discovery, offering their expertise along the way. Finally, finish with a whiskey cocktail of your choice from a custom menu in the Power House Bar

PRICING
Pricing for visits to Roe & Co Distillery is listed below. All prices are inclusive of VAT and all bookings (up to 12 guests) must be made directly on the Irish Brand Homes trade portal.
Roe & Co Distillery operates a peak rate on Saturdays with preferable rates provided for Sunday-Friday visits.
Private experience bookings are available directly through our sales team at sales@guinnessstorehouse.com
All bookings are subject to the terms and conditions noted below the rates.
FIT Experience Pricing (up to 12 guests)
Description | Item | Quantity | Price |
|---|---|---|---|
Flavours Experience Sunday - Friday | 18,75 € | 1 | 18,75 € |
Flavours Experience Saturday | 24,65 € | 1 | 24,65 € |
| 26,00 € | 1 | 26,00 € | |
Beyond the Blend Experience Saturday | 31,00 € | 1 | 31,00 € |
Private Experience Book-Out
Description | Item | Quantity | Price |
|---|---|---|---|
Flavours Experience book-out (up to 16pax) | 330,00 € | 1 | 330,00 € |
Blending Experience book-out (up to 16pax) | 540,00 € | 1 | 540,00 € |
Flavours & Beyond the Blend Experience book-out (up to 32pax) | 910,00 € | 1 | 910,00 € |
All bookings made with Roe & Co Distillery are subject to following Terms & Conditions. Guinness Storehouse Limited a company registered in Ireland (registered number 209698) having its registered office at St James’s Gate, Dublin 8 (“GSH”); and the company making booking (the “Customer”) (each a Party and together the “Parties”).
Background
(A) GSH is engaged in the business of providing tour experiences at the Guinness Storehouse and Roe & Co Distillery in Dublin (“GSH Experience(s)”).
(B) Subject to the terms of this Agreement, GSH agrees to sell to the Customer tickets for the GSH Experience for onward sale to consumers as part of an inclusive tour package (“Tickets”).
Definitions and interpretation
In this Agreement:
“Commencement Date” is defined in Schedule 2.
“Visitor” means person(s) who attends a GSH Experience.
"GSH Booking Terms" means the GSH terms and conditions applicable to the sale of Experiences, made available on the GSH and Roe & Co website and updated from time to time.
Tickets
Customer shall ensure it is clear to Visitors that all GSH Experiences are subject to the GSH Booking Terms, and make those terms clearly accessible at the point of booking.
Tickets must be presented either in hard copy or digital format on the Visitor’s arrival, to be exchanged for a ticket issued by GSH.
GSH reserves the right to refuse the sale of Tickets to the Customer where the conditions of credit contained within Schedule 1 are not met.
Booking Confirmation
All visits must be pre-booked and fully paid in advance by the Customer via the trade portal. It is the Customer’s responsibility to contact GSH to create a company profile on the trade portal by emailing: sales@guinnessstorehouse.com.
Agreement Remit
The remit of this Agreement is for Tickets to the GSH Experience only. It excludes, catering, room hire, retail store purchases and gift voucher payment.
Tickets are inclusive of a self-guided tour and a pint of GUINNESS® (over 18 years old only) or a soft drink.
Guided tours are available at an additional charge, and are subject to availability. Customer should email sales@guinnessstorehouse.com to enquire.
Late Policy
If the Customer’s Visitors are unable to keep to their booked arrival time, Customer agrees to inform GSH in advance on +353 1 471 2271 or info@guinnessstorehouse.com. While GSH will do its best to accommodate any group that arrives early or late, GSH cannot guarantee access.
No Shows and Cancellations
Customer shall confirm with GSH the final number of Visitors no less than three (3) days before the booking date, at which point the booking becomes binding and shall be charged in full. Any advance booking is binding and will be charged to the Customer by GSH in full three (3) days in advance of visit.
The Customer cancelling its booking more than three (3) days before the booking date will result in no cancellation charge. Cancellation less than three (3) days before the booking date, or a “no show” on the day, will incur a charge of 100% of the fees payable under Schedule 1.
Promotion and Licence
The Customer will comply with all applicable laws, enactments, orders, regulations, rules, and codes of practice (including but not limited to the Package Holidays and Travel Trade Act 1995 and any regulations thereunder) and will ensure that its staff are familiar with the same. The Customer will ensure that any advertising it undertakes in connection with this Agreement will comply with the provisions of the Public Health (Alcohol) Act 2018 and all Regulations thereunder (as such Act is varied, amended, or substituted from time to time).
The Operator shall at all times comply with Diageo’s codes and policies, made available here. And shall ensure that its employees and any third parties whom it engages to assist in connection with this Agreement comply with the same.
Diageo is committed to the responsible marketing of its products and brands. The Customer will have particular regard to the terms of the Digital Marketing Code and how this will impact on any marketing and/or advertising of GSH.
Customer may promote and market GSH in its sales materials in order to sell Tickets pursuant to this Agreement. For that purpose, but for no other purpose, GSH grants to Customer a worldwide, non-transferable non-exclusive, right and licence to use, publish, and advertise Guinness and The Guinness Storehouse names and logos in the Customer’s sales materials, provided however that the Customer may not make any changes, adaptations or variations whatsoever in the names or logos without the express advance written permission of GSH’s Marketing Department. The Customer acknowledges and undertakes that GSH (and the wider Diageo group as applicable) retains all GSH intellectual property rights, including but not limited to its trade marks, and that GSH may at its discretion withdraw such licence (in whole or in part) at any time. The Customer will not do anything to damage or anything which is likely to damage or dilute any of GSH or Diageo’s trade marks or GSH or Diageo’s name or reputation, or those of its products, and shall not apply to register or use any of the trade marks or anything similar to it, or encourage or assist third parties to do so. The Customer will promote and market GSH in line with local applicable law, including but not limited to the Public Health (Alcohol) Act 2018 and all Regulations thereunder.
Child Policy
GSH’s policy on children is set out in the GSH Booking Terms. The booking system will also detail the minimum ratio of adults to children.
Where a group booking is made for students, all Visitors must be over the age of 18 and GSH retains the right to refuse bookings where not all students are aged over 18.
Confidentiality
GSH and Customer each undertake that it shall not at any time disclose to any person any confidential information concerning the business, affairs, customers, clients or suppliers of the other party or its affiliates, "Confidential Information", except as permitted in this clause. Each party may disclose the other party’s Confidential Information: (a) as may be required by applicable law and relevant authorities; and (b) to its employees, officers, representatives, contractors, subcontractors or advisers who need to know such information for the purposes of exercising the party's rights or carrying out its obligations under or in connection with this Agreement. Each party shall ensure that its employees, officers, representatives, contractors, subcontractors, or advisers to whom it discloses the other party's Confidential Information comply with this clause. Neither party shall use the other party's Confidential Information for any purpose other than the performance of its obligations and exercise of its rights under this Agreement. The Customer’s obligations under this clause shall continue in force after the termination of the Agreement for two (2) years. For avoidance of doubt, failure to comply with this clause infringes the terms and conditions of this Agreement and will entitle GSH to terminate the Agreement immediately without compensation to the Customer.
Relationship
Nothing in this Agreement will create, or be deemed to create, a partnership or the relationship of principal and agent or employer and employee between GSH and the Customer. Nothing in this Agreement shall create an exclusive arrangement between GSH and the Customer.
Termination
The Agreement shall commence on the Commencement Date and shall continue for 12 months (the “Initial Period”). Following the Initial Period GSH may extend the Agreement for a further 12 month period and for further 12 month periods thereafter, in each case by giving notice to the Customer to that effect with accompanying notice of amendments to the rates at Schedule 2. Either party shall be entitled to terminate this agreement by giving the other party one (1) month’s prior written notice. GSH may terminate the Agreement immediately, by written notice without any liability to the Customer, if: (a) the Customer makes any arrangement with its creditors, becomes subject to an administration order, or goes into bankruptcy, liquidation, or receivership; (b) a receiver, trustee or liquidator is appointed over any of the Customer's property or assets; (c) anything or any step equivalent to the matters referred to in clauses (a) or (b) above occurs in any other jurisdiction; (d) the Customer becomes unable to pay its debts generally as they become due, or ceases or threatens to cease to carry on business; (e) Diageo reasonably considers that any of the events set out in clauses (a) to (d) is about to occur to the Customer; or (f) the Customer is in material breach of any of the terms of this Agreement and where the breach is capable of remedy, has not remedied the breach within 30 days of receiving notice requiring the breach to be remedied.
Liability
The GSH Booking Terms are incorporated by reference into this Agreement. The Customer acknowledges that all Visitors will be admitted to the Guinness Storehouse subject to these terms and shall ensure that visitors acknowledge that they agree to be bound by these terms. GSH shall not be liable to the Customer, whether in contract, tort, under statute or otherwise (including in each case negligence) for any direct losses, loss of profits, business contracts, anticipated savings, goodwill, revenue, any special, indirect or consequential loss or damage whatsoever, whether or not GSH was advised in advance of the possibility of such loss or damage. Nothing in this Agreement shall exclude or in any way limit either party’s liability for fraud, death or personal injury caused by its negligence or any other liability to the extent the same may not be excluded or limited as a matter of law.
Data Protection
For the purposes of this clause, all defined terms take their meaning from the Data Protection Laws, meaning all applicable laws relating to the protection of personal data, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and any laws which implement, replace, extend, re-enact, consolidate or amend the GDPR.
The Customer warrants and undertakes to comply with its obligations under Data Protection Laws, and shall not act or omit to act in a manner that will or is likely to result in GSH or any of its affiliates breaching its obligations under such laws. Nothing contained in this Agreement relieves the Customer of its own direct responsibilities and liabilities under Data Protection Laws.
If circumstances arise whereby the Customer acts as Data Processor on GSH’s behalf, Customer shall promptly on request by GSH execute written contractual commitments which meet the requirements of the Data Protection Legislation.
Customer shall notify GSH promptly (but in any event within 24 hours of becoming aware) in writing (and with a copy to csi@diageo.com), of any suspected, potential or actual cybersecurity or data incident, including any suspected, potential or actual accidental, unlawful or unauthorised destruction, disclosure, loss, alteration or access in relation to Personal Data processed on behalf of GSH and provide GSH with details and information as may reasonably be required regarding the nature of the same and measures taken or proposed to be taken to address it.
Force Majeure
Neither Party shall be deemed to be in breach of this Agreement, or otherwise be liable to the other, by reason of any delay in performance, or non-performance, of any of its obligations hereunder to the extent that such delay or non-performance is due to any reason beyond its reasonable control of which it has notified the other party, and the time for performance of that obligation shall be extended accordingly.
Governing Law and Jurisdiction
This Agreement and any non-contractual obligations arising out of or in relation to this Agreement shall be governed by and construed in accordance with Irish law and subject to the exclusive jurisdiction of the Irish Court.
All FIT bookings for up to 12 guests must be made on our Irish Brand Homes trade portal: www.irishbrandhomes-trade.com
If you are not set up on the portal, please request access on the link and a team member will arrange for your logins to be sent.
All experiences in Roe & Co Distillery are fully-guided and carried out in English. Audio guides are not available but if you would like a translator to be present, please contact us at hello@roeandcowhiskey.com and a member of our team will be happy to assist.
There is a three day cancellation policy for Roe & Co Distillery. You will receive a reminder at 10 days and 5 days prior to the visit date. If your booking is not confirmed by payment at 3 days, it will be automatically cancelled.
Roe & Co Distillery is fully wheelchair accessible throughout. Please advise us at time of booking of any special requirements.
If your client is looking for a private distillery experience, please contact our sales team at sales@guinnessstorehouse.com